Reciprocal Linking is a term used to refer to link exchanges between websites. What this means is that you provide a link from your website to a website belonging to some one else and that person links back to your site from his. Linking to the correct sites can increase your site's popularity.

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Unlike reciprocal linking above where you link back to a site which links to you, here you pay a site (quality one off course) to link to you without you linking back. Benefit of this is that you get double the linking points if you don't link back.

More info on one way text linking

 

Purchase text advertisements spots in major search engines. Have these advertisements show up when users search for your products or services. Create a brand new site and have buying customers flocking to it.

More info on advertising campaign